February 9-11, 2021
Orange Country Convention Center, Orlando, Florida
Find inspiration, connect with retailers and brands, and learn from the complimentary digital sessions in which fashion influencers and industry experts share actionable insights.
Discover Leading Brands
Reconnect with the fashion community and discover a new in-person marketplace for 2021 with a thoughtfully presented, intimate trade event featuring women’s trend and contemporary apparel, accessories, footwear, and select menswear brands.
Grow Your Business with a
Diverse Retailer Audience
MAGIC Pop-Up is a limited capacity, appointment-driven trade event gathering a retail audience of big-box, online, specialty, and boutique retail buyers with a diverse group of brands traditionally found at WWDMAGIC, STITCH, PROJECT WOMENS, and MICAM Americas for continued commerce and increased business opportunities.
"For the fashion industry, it’s about interacting with materials and the tactile experience that is greatly missed - a sentiment that has been shared directly with us by our customers and what drives the want and need for a return to live events in 2021. Our aim is to offer a scaled and symbiotic approach in order to convene and help rebuild the fashion wholesale community in 2021. Our approach will be a phased reintroduction of physical events in a slow and thoughtful manner, as this will allow us to ensure maximum safety while delivering the much-needed opportunities for the industry to come together in key markets in 2021."
- Kelly Helfman, Commercial President, MAGIC
Health and Safety at MAGIC Pop-Up
With safety at the forefront of merchandising and event execution, MAGIC Pop-Up Orlando will feature a limited footprint of buyers and brands guided by Informa AllSecure.
A detailed protocol of measures was developed collaboratively with industry associations, event organizers and venues, along with input from health, government and local authorities in order to provide the highest levels of hygiene and safety.
Temperature Screenings at Entry
Required Face Masks
Physical Distancing of 6 Feet
Continuous Sanitization & Deep Cleaning
Hand Washing Facilities & Hand Sanitizing Stations
Intersted in Our Upcoming MAGIC DIGITAL Trade Event?
February 1 - March 1, 2021
Shop a Diverse Collection of Brands Online 24/7
MAGIC DIGITAL trade event offers retailers a convenient and efficient way to connect and do business anywhere and anytime.
Discover unique products through curated digital marketplaces featuring exclusive editorial content and of-the-moment industry insights. Save time and buy smarter with a streamlined and accurate order management system.
Connect with a Global Retailer Audience
MAGIC DIGITAL trade event offers brands exposure to a global retail audience through a centralized, digital marketplace.
Build an engaging brand story through a fully customizable B2B e-commerce platform, and accelerate commerce by offering retail buyers greater ease of purchase through end-to-end order management.
Leading Wholesale E-commerce Platform
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Informa Markets, Fashion Division
605 3rd Avenue, 22nd floor
New York, NY 10158
